UX Designer
Aura
An easier way to get your Petals to go!
UX & UI Case Study - Online Flower delivery app for a florist
01. Project Overview
Background
Aura is an online bouquet preview app for a local, trendy florist in Hyderabad, India. With a wide range of fresh flowers for diverse occasions and people. This app supports customers in buying new arrangements with full customisation options to meet their needs.
Problem
There is a gap in the mobile application market for tools that (1) connect customers to local floral stores, (2) allow them to view inventory and build their own arrangements, and (3) set up delivery. During COVID in particular, small businesses suffered huge losses without being able to deliver and without being able to display their stock to customers in person. While these effects of the pandemic still persist, it is crucial to support small businesses in online retail and delivery, and customers in personalisation and purchasing.
The Goal
Aura sources and supplies customers looking for bouquets. The application does this by supporting bouquet customisation with current inventory, order previews, and delivery and subscription services.
02. Approach
03. Identify
User Research
I began this project with a screener survey to find relevant participants for research evaluation.
Participant criteria:
- Familiar with and comfortable using technology
- Some experience buying flowers online or in person
- Users between the ages of 18-40
User Personas
User Research Questions
Customer Experience: How do these brands prioritize and enhance the overall customer experience, especially concerning user accessibility, ordering processes, and the availability of customization options for bouquets? Digital Presence: In today's digital age, what steps are being taken by Floweraura, FNP, and local grocery stores to strengthen their online presence and adapt to changing customer preferences, including the use of websites or apps? Competitive Advantage: What unique strategies or features set each brand apart in the competitive market, and how do they leverage strengths such as domestic and international delivery, user accounts, and additional offerings to stay ahead? Addressing Weaknesses: How are these brands actively addressing the identified weaknesses, such as poor accessibility, lengthy ordering processes, confusion in menu structures, and limited bouquet customization options, to improve overall customer satisfaction? Future Developments: Can you share insights into any upcoming developments or innovations planned by Floweraura, FNP, and local grocery stores to stay relevant and meet evolving customer expectations in the flower delivery industry?
Competative Analysis
04. Define
Pain Points
User Journey
User Stories
User flow
06. Prototype
Pencile Wireframes
Digital Wireframes
Design System
06. Final Mobile Application Design
The Create Your Own Process
A guided process that will allow users to select between multiple choice options to customise their desired bouquet.
Payment Process