UX Designer
Naturalize
Meet the new creative and Sustainable Future.
UX & UI Case Study - Online Responsive Website for shopping and services.
Project Overview
The Goal
Naturalize supply customers looking for interior design products. The website does this by supporting by providing all the products and furnishings for the spaces, with current inventory, order previews, and delivery and interior design services.
Background
Naturalize is a conventional home shopping website catering to various household needs, emphasizing sustainable and cruelty-free products to promote an eco-friendly lifestyle. The platform provides a diverse array of products and furnishings suitable for both social and private spaces. Additionally, Naturalize facilitates direct communication with a designer to gather ideas and assist in selecting the right products for individual house needs.
Problem
In the course of my research, I initiated the process with a screener survey aimed at identifying pertinent participants for research evaluation. The outlined criteria included:
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Interior Designers/Architects
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Individuals with some experience in purchasing products and furnishings online.
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Users falling within the age range of 21-40.
After analyzing the data following were the pain points the users experienced.
Site Map
Low - Fidelity Prototypes
Web - Wireframes
iPad - Wireframes
iPhone - Wireframes
Design System
High - Fidelity Prototype
Order Placement Process (Web-Screens)
Payment Process (Web-Screens)
Order Placement Process (Ipad-Screens)
Placement Process (Ipad-Screens)
Order Placement Process (Mobile-Screens)
Placement Process (Mobile-Screens)
